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Research papers

Retail audit panels, international brands and advertsing expenditure in Hungary

The paper is divided into three parts. The first one describes the retail structure pre- 1989 and the rapid developments in the last 3 years in terms of the numbers and profile of retail outlets. The sources are official statistics and a retail...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Yiannis Papadopoulos, George Sphiktos
June 15, 1993
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Citation

Papadopoulos and Sphiktos (1993a, June 15). Retail audit panels, international brands and advertsing expenditure in Hungary. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-audit-panels-international-brands-and-advertsing-expenditure-in-hungary


Research papers

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
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Citation

D' Imperio Lima and Lobl (1992a, September 01). Communicating in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communicating-in-latin-america


Research papers

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
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Citation

D' Imperio Lima and Lobl (1992a, September 01). Communicating in Latin America (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communicating-in-latin-america-spanish-


Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992
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Citation

Antoniou, T. (1992a, June 15). The use of retail audit research in developing and maintaining effective retail distribution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-retail-audit-research-in-developing-and-maintaining-effective-retail-distribution


Research papers

Two practical market research tools for assessing the value of television advertising

This paper is in three parts, to be delivered in turn by the three speakers. First, we comment on the fact that the development of computing and of scanners has revolutionized both market and media research. We point out that the boundary between the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Coffey, Valentine Appel, Timothy Joyce
Company: Nielsen
June 15, 1992
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Citation

Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/two-practical-market-research-tools-for-assessing-the-value-of-television-advertising


Research papers

Statistical efficiencies in the new UK television audience measurement panels

A new BARB Audience Measurement Service for the UK was introduced in August 1991 using larger more dispersed samples. Among its most important innovations has been disproportionate demographic sampling in favour of certain key target audience...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Wilcox, Barry Reeve
June 15, 1992
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Citation

Wilcox and Reeve (1992a, June 15). Statistical efficiencies in the new UK television audience measurement panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/statistical-efficiencies-in-the-new-uk-television-audience-measurement-panels


Research papers

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
June 15, 1992
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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Joseph C. Philport, Roger E. Godbeer
Company: Colgate-Palmolive
June 15, 1992
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Citation

Philport and Godbeer (1992a, June 15). In-home scanning and people meters: Information enhancement or respondent overload?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-home-scanning-and-people-meters-information-enhancement-or-respondent-overload-


Research papers

The first year of a nationwide push-button meter, TV audience measurement system in Portugal

Ecotel Portugal had its first TV audience results available by March 1991. The experience with a nationwide meter system in Portugal is thus limited to about one year. Taking this fact into consideration and after an introduction, this paper starts...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Antonio Valente, Paula C. Mateus, Ana Marquilhas
June 15, 1992
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Citation

Valente, Mateus and Marquilhas (1992a, June 15). The first year of a nationwide push-button meter, TV audience measurement system in Portugal. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-first-year-of-a-nationwide-push-button-meter-tv-audience-measurement-system-in-portugal